Find your perfect wedding dress at The White Wardrobe in Hitchin, Hertfordshire. We have been helping our brides find “The One” since 1999.

Bridal Dress Consultations

To give all of our clients the attention they deserve, we do work by appointment.
We allow 1 hour for all appointments and you will have the shop to yourself.
If you are in the area and would like to pop in please do so, we will always try to accommodate you if we can,
but we cannot always guarantee you will be able to try dresses on at that time.
Our shop does not allow photography, and although we all love social media, to give our brides the best experience and memorable time with their loved ones, we do ask that all phones are popped away and that the full attention is on the bride for the entire appointment.

Booking an Appointment

Online Booking System
All attended daytime appointments are FREE.
You will be asked to add your credit/debit card details at the time of booking, please have these to hand. Please note you will never be charged for an appointment unless you do not arrive or cancel.

How to Book

Our Online Booking System allows you to book your own appointment 24 hours a day, 7 days a week. This is a separate, secure system backed by encryption technology.

If you can no longer make your appointment, follow the instructions to cancel to avoid any charges.

Same Day Appointments

Please email us to check availability and we will try to fit you in.

You can also message us on Instagram 

To avoid disappointment always book in advance to guarantee the date and time you would like.

Your Appointment

Our Shop

We are a very small shop but we do have space for up to 2 of your VIPs to join you (Covid restrictions are  in place check T&C's as numbers of guests may be 1) pick the ones whose opinions you value the most. If you need to discuss guests further, please give us a call and leave a message, we will do our best to help if we can. Children and babies are very welcome as long as you have a guest with you that can make sure that they are safe at all times, but it may be a calmer experience for you if you are able to come alone.

What to Bring

If you are wearing heels for your wedding day, bringing a pair with a similar height may help but often the dresses are far too long even with shoes.
Bringing or wearing a strapless bra may help but is not essential. Neutral underwear is always great, but as long as you have some on, it's fine.
We provide hairbands and clips, just in case you prefer a dress with your hair up.

Cancellations and Rescheduling


If you need to cancel your appointment, please do so at least 24 hours in advance, otherwise you will be charged a £20 no-show fee. In case of an emergency, you would need to call us to cancel, please do not email.


If you need to postpone or reschedule your appointment, please do not forget to cancel your original appointment, or you may be charged. It is very easy to reschedule, just follow the instructions on the Online Booking System.

Where to find us

The White Wardrobe

45 Bancroft

Opening Hours

Due to the current COVID-19 restrictions 
we are operating BY APPOINTMENT ONLY.
We are unable at this time to see anyone without an appointment 

The boutique may be closed on days with no appointments