Find your perfect wedding dress at The White Wardrobe in Hitchin, Hertfordshire. We have been helping our brides find “The One” since 1999.

Sincerity by Justin Alexander


The fairytale still exists.

The Sincerity Bridal Spring collection is a true celebration of the modern day #SincerityBride.
The campaign perfectly captures the romantic and traditional elements of the collection.

Shot in Barcelona, the latest campaign features a bride and groom celebrating the joy of love in an amusing, romantic, and elegant way. Our Sincerity bride is a modern girl who wants to celebrate her wedding in a traditional, romantic way but still wants to have fun and enjoy her celebration. She is living the moment she has dreamed of since she was a little girl and she is thrilled she can wear the wedding dress of her dreams without going over her budget.

I have hand picked a few of my favourites to show you above, but to see our full collection book your appointment now and become a #SincerityBride

Our new Sincerity gowns are here and ready to try on in sizes 12 to 20, and at a price point of £895 to £1200.