Modern Romance
Sincerity Bridal
The Sincerity dress collection by Justin Alexander is for the bride who has always dreamed of her own fairytale wedding. Every detail in our classic wedding gowns emphasizes both magic and romance. Delicate lace, flowing veils, pearl accents, and elegant sleeves bring beauty and glamour to every inch of these gowns. Whether you’re looking for charming country bride vibes or jaw-dropping ballroom looks to make you feel like a princess, you can find your storybook ending with Justin Alexander’s Sincerity dresses. Explore the collection today and book your appointment to try on some of the most beautiful dresses around.
"I love you not only for what you are, but what I am when I am with you"
Elizabeth Barrett Browning
Sincerity Bridal's "Until I Found You" collection celebrates the journey to true love. Uniquely designed dresses that makes you feel beautiful and confident on your special day.
Hopeless romantics will adore the fairytale looks, enchanting trains, and dreamy sleeves. Feminine details like glittering fabrics, 3D florals, pearl accents, and illusion elements charm many, while glamour shines through exposed boning, basque waists, and structured corsets. Designed for the romantic at heart, this collection offers timeless elegance with a modern twist.
Available to try in store
New Arrivals...
Not all dresses are shown below, we have many more.
Contact us if there is a particular style you would like to try...
44495
Mikado A-line gown with plunging sweetheart neckline and cowl detail. Bodice features ruched detailing across the front and pleating on the back. Clean skirt includes pockets and is finished with buttons down the chapel length train. Perfect for our modern brides.
44513
Brocade full A-line gown with scoop neckline. Bodice is draped at neckline and features modern figure flattering seaming. Lace up corset back is finished with ivory grommets. Complete with a chapel length train. Dress also available in Mikado with a zip fastening.
44553
Organza ballgown with a strapless scoop neckline. Delicate draping on bodice is complimented with matte floral lace appliques at the waistline. Organza covered buttons lead from the back neckline to the waistline. Lace appliques trickle down the back of the gown to the end of the chapel length train to create an elegant hem detail.
44559
Organza ballgown with a V-neckline. Sheer bodice features a patterned beaded embroidery including beaded florals, pearls, crystals, seed beads, and bugle beads. V-back features tulle covered buttons to the waistline. Lightweight skirt is complete with pockets and a chapel length train.
44563
Tulle fit and flare gown with a delicately beaded scoop neckline. Sheer bodice features a layer of dotted glitter tulle and beaded lace appliques and embroidery. Allover beaded embroidery on bodice and skirt includes seed beads, bugle beads, paillettes, and pearls. Covered buttons lead from the top of the back scoop neckline to the end of the zipper. Dress is complete with a chapel length train.
44537
Stretch crepe fit and flare strapless gown with a modified sweetheart neckline. Front and back bodice are adorned with lace appliques with tonal beading and sequins adding a subtle touch of sparkle. Exposed boning on the fully lined bodice gives a modern look. Crepe covered buttons extend to the end of the chapel length train to meet an enchanting cut out train detail
44539
Mikado A-Line Gown with scoop neckline and delicate lace straps. Sheer matte corded lace bodice reveals a romantic layer of Chantilly lace and side V cut-outs for a sexy look. Buttons lead from the back neckline to the bottom of the zipper. Lace appliques trickle down the chapel length train along the middle seam and the hem.
44528
Sexy fit and flare gown with strapless plunging sweetheart neckline. Dress is layered in chantilly lace and matte lace appliques. Flattering beading is placed throughout the gown. Tulle covered buttons lead from the back neckline to the end of the chapel length train.
44516
Trumpet gown with sabrina neckline. Sequined floral lace appliques adorn the bodice. Skirt features a layer of chantilly lace under layer of tulle and lace appliques. Illusion back bodice is complete with covered buttons trailing down and stopping before the beginning of the chapel length train.
44508
Charmeuse fit and flare with cowl neckline. Center bodice is adorned with tonal beaded and sequined lace appliques trickling down the sides of the waist. Low back is complemented with a cowl detail and charmeuse covered buttons. Complete with a chapel length train
44517
Soft Satin A-line gown with sexy scoop neckline. Sheer bodice is lined in chantilly lace and sequin tulle and covered in beaded and sequined lace appliques. Scoop back neckline is finished with satin covered buttons. Complete with a chapel length train.
44518
Charmeuse fit and flare gown with pointed sweetheart neckline. Whole dress is done in flattering ruching and pleating. Back bodice is finished with a lace up detail and a chapel length train. Version with zipper back closure available
BOOK YOUR APPOINTMENT TO EXPLORE
Lasting trends...
Popular Styles From Sincerity Bridal available to try in store now...
44080
This on trend mikado ball gown is everything and more. It has a pleated bodice with stunning V-neckline that leads to a natural waistline and pockets. Buttons to the end of the chapel length train complete the look.
44466
A-line gown with plunging sweetheart neckline and detachable off the shoulder straps. Sheer bodice detailed with subtle exposed boning and a Chantilly lace underlay on the front. Gown adorned with sequined lace appliqués that float down the top two layers of tulle on the skirt.
44264
Clean and effortless, this flowy chiffon bridal gown features a modest V-neckline accented with flattering pleating across the front and back of the bodice. The light chiffon bishop sleeves add a fashion-forward touch to this look. The simple A-line skirt will ensure you’re comfortable all day long.
44276
Satin ball gown with sheer bodice, plunging V-neckline, and V-back. Bodice lined with organza at sweetheart neckline to back. Detailed with appliques of embroidered sequins and tonal beading over a glitter tulle underlay. Satin skirt features pockets, chapel length train, horsehair inside hem, and satin covered buttons to the end of the train.
44388
This stunning charmeuse satin fit n flare silhouette dress has a gorgeous beaded detailed neckline and a sleek but flattering pleated skirt for a demure overall aesthetic with the drop sleeve giving the contemporary touch.
44309
A-line gown with plunging V-neck. Sheer bodice features Chantilly lace underlay. Adorned with beaded and sequined lace appliques blended with 3D sequined appliques over top. Illusion side cutouts lead to an illusion scoop back. Paired with a chiffon skirt that features a cutout chapel length train embellished with beaded and sequined appliques. Finished with chiffon covered buttons
Our Happy Clients!
“Amazing experience! The white wardrobe is full of stunning dresses and a really beautiful shop. As soon as I entered I felt like a princess. Nicola was amazing, very knowledgeable and helpful. She was extremely patient with me and never did I feel rushed. I would highly recommend visiting this store”
Chantal Fauchard-Newman
“I absolutely loved my visit to White Wardrobe. I have been to other shops before so I knew what I was looking for. I found it really helpful, that the dresses were divided onto separate racks by shapes – all A lines in one place! Nicola was really helpful and knowledgeable about the dresses and she didn’t pressure me into anything”
Zuzana Langrova
book your appointment to try on the the latest Sincerity Bridal range
Our weekday appointments are £15 for 90 minutes – Saturdays are £25 for 90 minutes, out of hours and Sundays are charged at £50 for a 90 minute appointment. You can book online to find the right day and time that is convenient for you. Book your appointment and join us for a wonderful experience where you and a maximum of 2 guests (we are a very small boutique so this is not negotiable, sorry) can enjoy finding your dream dress.
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