Refined Elegance
Justin Alexander
This stunning range of dresses straight from the New York catwalk is perfect for the bride looking for a feminine and flirtatious gown that sets a sophisticated and elegant tone.
"Love isn't something you find, it is something that finds you."
Loretta Young

With over 70 years of experience, Justin Alexander is a renowned designer of exquisite bridal gowns that embody modern elegance and timeless romance.
Their gowns infuse classic silhouettes with contemporary elements that are sure to make every bride feel confident, beautiful, and luxurious on their special day. Justin Alexander Bridal offers an extensive range of styles, from dramatic ball gowns to sleek and modern designs, ensuring that every bride can find their dream dress.
Coming soon to try in store
New Arrivals...
Stock arriving throughout Autumn
contact us if there is a particular style you would like to try...
Gretchen
This stunning sheath dress with plunging neckline and bow detail on the shoulders is a fitted lace dream gown perfect for city weddings. Arriving soon..
Glenda
This fun, floaty and flirty beautiful A-Line gown has a perfect balance of structure and romance for a dreamy aesthetic. Arriving soon..
Glenetta
The contemporary structure of the Glenetta is made all the more romantic with the off shoulder sleeves and delicate lacework. In store to try now.
Goldie
For a romantic A-line gown with sweetheart neckline that oozes detail and romance, the Goldie gown is a stunning choice. In store to try on now.
Glo
The diamante detailing that covers the Glo gown makes it a true sparkly statement – perfect for catching the light on the magical first dance… In store to try on today. In store to try on now.
Gala
The beauty of the Gala gown is the versatility – with options for sleeves that add a really contemporary vibe to this A-line classic. In store to try on now.
Halsey
For Hollywood glamour vibes look no further than the glamourous Halsey gown with multi layer mermaid silhouette. Arriving later this year.
Hayden
Let your curves do the talking with this stunning strapless sheath gown to show off that snatched waist! In store to try on December.
Hartford
If you are looking for a dress with pockets then this is a fabulous choice. A wonderful A-line silhouette with optional sleeve. In store to try on from December.
Hunter
This modern take on a the period drama silhouette you can channel your inner Austen, Bridgerton or Downton vibe with this dress! Arriving later this year.
Hilton
The gorgeous lace detailing on the Hilton gown will make a statement while the sheath silhouette will let your curves do the talking… Arriving later this year.
Hollis
The long sleeve with lace detailing, combined with the pockets makes this A-Line gown a showstopper for the bride with a personality! ArrivingJanuary.
BOOK YOUR APPOINTMENT TO EXPLORE
Our Bestsellers...
Popular Styles From Justin Alexander available to try in store now...
88071
The stunning simplicity of this fit and flare gown will let your natural curves shine through – with the deep v back and the button detailing adding to the overall classic look.
88100
This empire line princess gown is a true fairy tale wedding dress that will make you feel like a million dollars as you walk down the aisle with that stunning chapel train.
88110
This clean and contemporary ball gown with the gorgeous lace back illusion detailing is perfect for brides that want to channel the modern princess vibe.
88208
The sabrina neckline of this gorgeous A-Line gown with the lace detailing makes this wedding dress a true contemporary classic – with the added detail of pockets!
88209
This delicately detailed fit n flare dress has the most incredible illusion train that will make a true statement as you walk down the aisle – whether that aisle looks like!
88219
The structure and detail of this stunning sweetheart neckline gown with dropped shoulders will make a dramatic statement at any wedding celebration with the thigh split adding the wow factor.
88231
Let the train do the talking with this gorgeous fit n flare wedding dress with sabrina neckline and delicate lace detailing for a truly feminine and romantic celebration.
88235
For modern romance with a structure that flows into a delicate fit n flare style, this wedding dress will unlock your confidence in your curves and make you feel amazing.
Esme
The Esme gown is the ultimate detailed fit n flare wedding dress for both destination and UK weddings with all the drama of head to toe lace and a chapel train for a 360 degree statement!
Our Happy Clients!
“I received such amazing service from The White Wardrobe. Nicola really went the extra mile – thank you! She was warm and welcoming and made me feel immediately comfortable. I was never rushed and tried on quiet a few dresses. There was a great selection of dresses and Nicola was very knowledgeable and offered great advise”
Paula Whybrow
Nicola made me feel incredibly welcome and comfortable during the picking and trying on & was there to add her professional advise too. From buying to the collection of my dress Nicola has been a great help answering any questions which made me feel completely relaxed about the whole experience.
Melissa Godfrey
book your appointment to try on the latest Justin Alexander range
Our weekday appointments are available free of charge, Saturday’s are £25 for a 90 minute appointment – you can book online to find the right day and time that is convenient for you. We also have out of hours availability on Thursday evenings and Sunday’s which are charged at £50, £25 of the charge is redeemable against your dress purchase if ordered on the same day. Book your appointment and join us for a wonderful experience where you and 2 of your loved ones can enjoy the magical time to find your dream dress.
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