Refined Elegance

Justin Alexander

This stunning range of dresses straight from the New York catwalk is perfect for the bride looking for a feminine and flirtatious gown that sets a sophisticated and elegant tone.

"Love isn't something you find, it is something that finds you."

Loretta Young

Justin Alexander dresses capture the essence of love, family, and celebration. They are a tribute to the legacy of family, the love that brings us together and the timeless promise that begins a new chapter in a family’s story. Every gown is meticulously crafted. Through timeless tailoring and simplicity with a twist. These gowns are more than fabric and stitches—they’re moments of forever.

No two brides are the same, and neither are their tastes in dresses. As a premier wedding dress designer, Justin Alexander takes pride in showcasing a wide range of designs from traditional and modest to contemporary and bold. When you shop our designs at your local wedding dress store, you will discover stunning gowns that bring timeless vintage looks together with modern trends and ideas. Our gowns create a distinct look that is as interesting and complex as the bride who wears it. Since 1946, our team has approached each style with a strict dedication to beauty and detail, allowing us to capture the magic and love of your special day. Start this next chapter of your life in a gown that represents all the most beautiful things about you when you explore our collection of luxury wedding dresses.

Book your appointment to try

New Arrivals...

Even more styles in store.
contact us if there is a particular style you would like to try...

KRISTA - 88462

Allover beaded and Chantilly lace fit and flare strapless gown & draped off-the shoulder detachable straps. Sheer bodice features exposed boning. Waistline is defined by faux beaded belt pattern matching the neckline trim. Finished with pearl buttons to the end of the zip closure. Complete with a short sweep train

Kori - 88450

This fun and flirty stretch crepe fit and flare gown with Bardot neckline features pleated detailing on the neckline. Bodice is supported with corset boning within. Draped skirt reveals a side slit. Finished with buttons down the chapel length train. Version without skirt slit also available to order.

Josette - 88406

Floral Brocade A-line gown with strapless cat eye neckline. Features modern seaming in the bodice and skirt with pockets included. Finished with buttons from back neckline to end of chapel length train. Stretch Mikado version available to order.

Kai - 88439

Stretch crepe fit and flare gown with strapless sweetheart neckline. Features pleated draping at the neckline with matte lace appliqués throughout the front and back of the bodice, trickling down to the top of the side godets. Finished with buttons and matte lace detailing along hem of train.

LEXI - 88465

Lexi – Clean charmeuse fit & flare gown with plunging halter neckline and crystal diamante and alabaster stone binding detail at the top of the mesh illusion inset. Halter neckline is finished with buttons at the back and features gathered detailing on front bodice. Features a sexy low back with draped cowl detail and a diamanté and alabaster stone chain.

LEIGH - 88492

Leigh – Mikado fit & flare gown with a strapless modified sweetheart neckline. Matte lace appliques flow through the bodice and throughout the skirt. Adorned with 3D flowers with tonal bugle beads & sequin details. 3D embroidered flowers also adorn the gown. Back is finished with a subtle Basque waistline and buttons to the end of the zipper. Complete with stylized princess seams down the back of the skirt and onto the chapel length train.

LARISSA - 88491

Larissa – Matte satin A-line gown with a strapless straight neckline with detachable off-the-shoulder straps. Features draping at the neckline that flows into flattering ruching across the bodice. Adorned with tonal sequined lace appliques across the pleated bodice, back bodice and trickling throughout skirt. Includes skirt pockets. Finished with buttons to the end of the chapel length train.

LISSY - 88469

Lissy – Allover corded Alencon lace fit & flare gown with strapless cat eye neckline. Features draped pleating at neckline. Skirt is draped across the front. Back bodice is finished with buttons to the natural waist. Scallo ped lace adorns the hem and trails into a chapel length train.

Kelly - 88446

Clean A-line gown featuring a crepe bodice with off-the-shoulder draped neckline paired with a satin skirt. Features ruched satin across the bodice in the front and back. Skirt includes pockets. Finished with buttons from back neckline to end of cathedral train.

LIANA - 88488

Liana – Allover beaded fit & flare gown with scoop neckline. Gown is adorned with beaded tulle embroidery including pearls, sequins, seed beads, bugle beads and paillettes. Sheer bodice features draping at neckline and reveals exposed boning. Scoop back is finished with buttons to end of zipper. Complete with chapel length train

KENDALL - 88447

Stretch mikado fit and flare gown with a sweetheart neckline adorned with beaded and sequinned lace appliqué’s. Features draped stretch mikado under neckline that leads to ruching in the bodice. Ruched skirt reveals a side slit also available without slit. Illusion back is adorned with sparkling lace appliqués. Finished with buttons on the chapel length train.

LORENNA - 88486

Lorenna – Sparkling lace fit & flare gown with strapless cat eye neckline. Gown is adorned with beaded & sequined lace appliques all throughout with tulle peeking out from under appliques on skirt. Beading includes tonal seed beads and sequins. Sheer back is adorned with lace appliques which reveals exposed boning. Finished with buttons to end of the zipper. Complete with a chapel length train.

BOOK YOUR APPOINTMENT TO EXPLORE

The Lasting Trends..

Popular Styles From Justin Alexander available to try on in store now...

Glenetta - 88330

Chantilly lace fit and flare featuring sheer bodice with a rounded basque waist and subtle exposed boning. Straight neckline detailed with off with off the shoulder straps. Soft ruching accents bodice and straps before continuing down front of skirt. Scalloped hem lace with eyelash trim. Complete with Chantilly lace covered buttons extending down the back to the start of the chapel length train.

ESTELLE -

A classic Mikado A-line featuring strapless straight neckline accented with asymmetric pleating. Back of the skirt is detailed with a detachable Mikado bow that can attach to natural waist to create an instant bustle. Complete with pockets, and Mikado covered buttons to the end of the chapel length train.

HUNTER - 88355

The Hunter dress is a modern take on an Art Deco classic. Crepe fit and flare with draped scoop neckline, empire waistline, and beaded straps that lead to a sheer scoop back embellished with hand beaded embroidery. Paired with a detachable crepe cowl that attaches to the back. Finished with an elegant puddle train.

SOLD

Allover Chantilly lace fit and flare gown with jewel neckline and illusion details. Bodice features plunging neck with exposed boning and floral lace appliques with tonal beading and sequins. Features keyhole back with buttons at the top of neckline and below keyhole that continue to top of skirt seam line. Floral appliques and tonal beading and sequins continue onto skirt and along the chapel length train.

IDONIA - 88386

Mikado A-line gown with plunging V-neckline, inset waistband, and illusion back. Detailed with matte cotton lace appliques accented with 3D appliques. Complete with pockets and Mikado covered buttons extending to end of chapel length train.

freeland -

This clean and contemporary ball gown Freeland – Luxe satin A-line with plunging V-neckline accented with inset waistband and V-back. Complete with pockets, horsehair inside hem, and satin covered buttons cascading to end of chapel length train. Raised neckline version available

Issa - 88400

Sparkle on the dance floor with Issa. This A-line skirt and sheer bodice with square neckline, V-side cutouts, and square back. Embellished with embroidered beading and sequins that trickle down the skirt. Beaded trim details the natural waist. Finished with clear buttons and a beautiful train.

INDIGO - 88381

The Indigo stretch Mikado fit and flare gown featuring notch neckline and detachable off the shoulder straps. Pleating accents bodice and continues down skirt to reveal a side slit. Box pleated godets detail the chapel length train. Finished with Mikado covered buttons trailing to the end of the train.

HAYDEN - 88349

Let your curves do the talking with this stunning Mikado strapless fit and flare gown to show off that waist! Beautiful pleating creates a timeless, classical look. with Mikado covered buttons from the top of the bodice to the end of the puddle train. Accessorise with a long lace edged or scatter pearl veil to complete that timeless look.

CAMRYN - 88208

This timeless and elegant Mikado ball gown with Sabrina neckline and cummerbund. Featuring a V-back with illusion straps embellished with hand beaded embroidery. Paired with a circular cut Mikado skirt with pockets. Mikado and crystal buttons extend to the end of the cathedral length train.

EVERLEY - 88256

Everley is a sexy and stylish stretch crepe fit and flare dress with sheer bodice, bikini neckline with beaded spaghetti straps, and scoop back. Featuring sequined lace appliques on the bodice that trickle down the skirt, into a chapel length train. Finished with skirt slit, and crepe covered buttons on train.

CARLEE - 88219

Whimsical and romantic, this sweetheart neckline with detachable off the shoulder straps. Unlined bodice detailed with pleated tulle with crossover detail. Floral appliques adorn bodice and cascade down tulle skirt and chapel length train. Finished with or without a skirt split and tulle covered buttons.

Goldie - LAST CHANCE TO BUY

A romantic A-line gown with sweetheart neckline that oozes romance, the Goldie gown is a stunning choice. A strapless organza A-line with sheer bodice and sweetheart neckline. Adorned with bold embroidered matte lace appliques. Complete with pockets, chapel length train, and organza covered buttons.

Julian - 88418

This fun and flirty stretch crepe fit and flare gown with square neckline and square back. Features flattering ruching throughout bodice and can be ordered with or without a sexy split. Finished with buttons from top of back neckline to end of chapel length train.

Esme

The Esme gown is the ultimate detailed fit n flare wedding dress for both destination and UK weddings with all the drama of head to toe lace and a chapel train for a 360 degree statement!

Harper - 88354

HARPER – Stretch Mikado A-line featuring wide off the shoulder cuff accented with pleating on the front. Asymmetric pleating on skirt leads to a slit. Finished with pockets and Mikado covered buttons to end of chapel length train. Version without skirt slit available

Gwinn - 88320

This fun and flirty style GWINN – Strapless charmeuse fit and flare with draped cat eye neckline. Complete with charmeuse covered buttons extending down the back to start of the godet on the chapel length train.

Cora - 88202

CORA – Crepe fit and flare gown with plunging V-neckline and open scoop back. Sequined lace appliques adorn bodice and extend down sides. Detailed with chiffon godets at skirt sides. Finished with crepe covered buttons down to end of chapel length train and Jersey lining.

Our Happy Clients!

“I received such amazing service from The White Wardrobe. Nicola really went the extra mile – thank you! She was warm and welcoming and made me feel immediately comfortable. I was never rushed and tried on quiet a few dresses. There was a great selection of dresses and Nicola was very knowledgeable and offered great advise”

Rated 5 out of 5

Paula Whybrow

Google Review

Nicola made me feel incredibly welcome and comfortable during the picking and trying on & was there to add her professional advise too. From buying to the collection of my dress Nicola has been a great help answering any questions which made me feel completely relaxed about the whole experience.