The White Wardrobe Bridal Store

About Us

I’m Nicola – owner of The White Wardrobe, and I am very excited to welcome you to find your dream dress at our beautiful bridal boutique.

Our Story

Welcome to our stylish Hitchin based wedding dress shop, where we specialise in providing every bride with the wedding dress of their dreams. We know that your wedding day is one of the most important days of your life, and choosing the perfect dress can make all the difference. Our store is stocked with an extensive collection of designer dresses, and we are dedicated to helping you find the perfect one that will make you feel confident and beautiful on your big day. We pride ourselves on our exceptional customer service, and every bride will receive a personalised consultation with me the boutique owner Nicola. I will guide you through the process of finding your dream dress. 

Hand Selected designers

With over 50 dresses available in store for you to try.


Feel at ease with specialised advice and support.


Dresses to order from £1200-£2400 and sale dresses from £599

Helping brides since 1999

How We Work With You

My main priority is to ensure that every bride who steps into the store feels comfortable, welcomed and at ease. From the moment you join us I make sure to offer you a warm greeting and discuss with you the overall look you are trying to achieve. Unlike other bridal stores, every bride gets my personal attention and the benefit of my 22 years of experience, meaning you can have full confidence in finding the perfect dress for your big day. Bring up to two guests to help you explore… and become part of The White Wardrobe Family by choosing your dress from us. 


Browse our range of exclusive designers for styles that you would like to try.


Placing your order is simple and straightforward. We will keep you fully informed along the way too.

try on

Immerse yourself in your experience - forget your phone and any distractions!


We can recommend some amazing seamstresses for alterations.


Your bridal appointment should be all about you falling in love with your dress, and making the shopping experience all about you as the bride. For that reason we ask that your guests do not use their phones during your appointment to take photographs. Relax, immerse and enjoy yourself without any distractions…

Nicola was so accommodating, she is so knowledgable about what suits your body shape and was spot on. The whole experience was so fun and I was completely at ease. There are so many beautiful dresses and I found 'The One'. Couldn't recommend The White Wardrobe more!

Juliette Taylor 

Our vision & Values


We pride ourselves on giving excellent customer service to help you find your perfect dress for your big day.


You get the showroom all to yourself for your appointment for an exclusive experience tailored to you.


We have over 20 years experience in helping brides to find their dream dress, so you can trust that we can help you to find yours too!


We commit to operating an honest and transparent business that is a proud member of the local Hertfordshire community.

book your appointment to visit the white wardrobe

Our weekday appointments are available free of charge – Saturdays are £25 for a 90 minute appointment. You can book online to find the right day and time that is convenient for you. We also have out of hours appointments available on Thursday evenings and Sundays which are charged at £50, £25 of the charge is redeemable against your dress purchase if ordered on the same day. Book your appointment and join us for a wonderful experience where you and 2 of your loved ones can enjoy the magical time to find your dream dress.

Scroll to Top