About Us
I’m Nicola – owner of The White Wardrobe, and I am very excited to welcome you to find your dream dress at our beautiful bridal boutique.
Our Story
Welcome to our stylish Hitchin based wedding dress shop, where we specialise in providing every bride with the wedding dress of their dreams. We know that your wedding day is one of the most important days of your life, and choosing the perfect dress can make all the difference. Our store is stocked with an extensive collection of designer dresses, and we are dedicated to helping you find the perfect one that will make you feel confident and beautiful on your big day. We pride ourselves on our exceptional customer service, and every bride will receive a personalised consultation with me the boutique owner Nicola. I will guide you through the process of finding your dream dress.
Hand Selected designers
With over 50 dresses available in store for you to try.
FRIENDLY FACES
Feel at ease with specialised advice and support.
CLEAR PRICING
Dresses to order from £1200-£2400 and sale dresses from £599
Helping brides since 1999
How We Work With You
My main priority is to ensure that every bride who steps into the store feels comfortable, welcomed and at ease. From the moment you join us I make sure to offer you a warm greeting and discuss with you the overall look you are trying to achieve. Unlike other bridal stores, every bride gets my personal attention and the benefit of my 22 years of experience, meaning you can have full confidence in finding the perfect dress for your big day. Bring up to two guests to help you explore… and become part of The White Wardrobe Family by choosing your dress from us.
Explore
Browse our range of exclusive designers for styles that you would like to try.
Order
Placing your order is simple and straightforward. We will keep you fully informed along the way too.
try on
Immerse yourself in your experience - forget your phone and any distractions!
FITTINGS
We can recommend some amazing seamstresses for alterations.
IMMERSE YOURSELF IN THE EXPERIENCE...
Your bridal appointment should be all about you falling in love with your dress, and making the shopping experience all about you as the bride. For that reason we ask that your guests do not use their phones during your appointment to take photographs. Relax, immerse and enjoy yourself without any distractions…
Nicola was so accommodating, she is so knowledgable about what suits your body shape and was spot on. The whole experience was so fun and I was completely at ease. There are so many beautiful dresses and I found 'The One'. Couldn't recommend The White Wardrobe more!
Juliette Taylor
Our vision & Values
Service
Exclusivity
Trust
Integrity
book your appointment to visit the white wardrobe
Our weekday appointments are available free of charge – Saturdays are £25 for a 90 minute appointment. You can book online to find the right day and time that is convenient for you. We also have out of hours appointments available on Thursday evenings and Sundays which are charged at £50, £25 of the charge is redeemable against your dress purchase if ordered on the same day. Book your appointment and join us for a wonderful experience where you and 2 of your loved ones can enjoy the magical time to find your dream dress.