The White Wardrobe Bridal Store

Find the dress that takes your breath away at The White Wardrobe. Your luxury Hitchin wedding dress shop, helping brides like you find “the one” since 1999…

Your Dream Wedding Dress Shopping Experience...

We have carefully chosen the wedding dress designers for our stylish bridal boutique in Hitchin, Hertfordshire to give you a range of dresses for you to explore the perfect aesthetic. We want you to feel as comfortable and confident as possible as you find your dream wedding dress. We can’t wait to welcome you in store for you to find “the one”.

For classic silhouettes with modern romantic details; the Sincerity bridal range is perfect for creating your own fairy-tale for your big day.

To create your ultimate showstopper moment, you need to try gowns from the Love By Enzoani collection. Stunning silhouettes, delicate details and fabulous fabrics…

Express your own version of glamorous femininity, confidence and beauty with the refined and elegant designs from New York Designer Justin Alexander.

For wonderfully whimsical romantic dresses that are perfect for the free spirited bride, the Lilian West designer range has some gorgeous flowing gowns that you need to try on.

We are exclusive local stockists of Dando London, a contemporary designer that combines effortless glamour with styling that puts comfort at the heart of each design.


Relax & Explore...

The White Wardrobe has been proudly situated in Hitchin, Hertfordshire since 1999.  I’m Nicola, owner and manager with over 22 years experience in helping brides to find their dream dresses with truly personal service. I work hard to create a relaxing experience in store for you and your loved ones, so that you can find your dream wedding dress without any stress and pressure. 

ready to wear

The White Wardrobe
our ready to wear Outlet

If you need your wedding dress faster than the standard designer lead time then the ready to wear outlet is your ideal choice when bridal dress shopping in Hertfordshire.


what makes the white wardrobe different...

My focus is on you as a bride, and making you feel as comfortable as possible when finding your wedding dress. The internet has given us so much choice when it comes to exploring wedding dresses, but it can make the shopping experience very overwhelming, and also disappointing when you are met with high pressured salesy environments. I want to give you a highly personalised experience when you are wedding dress shopping, so you can find “the one” without the stress and overwhelm.

Lillian West style 66323 available to try and order in our Hertfordshire wedding shop
fab feedback from the white wardrobe brides

What They Say

"I was nervous for my first wedding dress shop visit. I immediately felt at ease with Nicola - she was so helpful and warm. The shop is beautiful with many stunning dresses in all different styles. I tried on a couple of styles but the first one I tried was the perfect one. We also tried a couple of veils with Nicola's expert help and guidance and found a beautiful one I am in love with. I felt so comfortable and well looked after!"
Ellis Buttrey
"I went to 4 wedding dress shops, the The White Wardrobe was by far the best appointment I went to. It was such a lovely, calm environment, and I felt really listened to and taken care of. Needless to say I found the one, the process was all explained and the dress came in earlier than predicted. Irene, their recommended seamstress, was also excellent. I'm so thrilled with my dress and I can't recommend The White Wardrobe enough!"
Michelle Chin
Would recommend The White Wardrobe to everyone. Such a fantastic selection of dresses, I had been to other shops that were only selling your more 'typical' styles of dresses - whereas The White Wardrobe had it all; ballgown, a line, slinky, mermaid, super simple, dramatic, lace etc.. The ladies in the shop were lovely. They even found a video online of the dress I was looking at to show me in more detail
Louise Donohue


We are proud to serve every bride that walks though our door with finding their dream wedding dress. We know how important this day is for you and we make it our mission to match you with a gown that represents you and all of your beauty. To us, love is love, and we welcome all brides at The White Wardrobe Hitchin.

book your appointment to visit the white wardrobe

Our weekday appointments are available free of charge, Saturday’s are chargeable at £25 – you can book online to find the right day and time that is convenient for you. We also have out of hours availability on Thursday evenings and Sundays which are available for £50, £25 is redeemable against your dress purchase if ordered on the same day. Book your appointment and join us for a wonderful experience where you and 2 of your loved ones can enjoy the magical time to find your dream dress.

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